Rainbows Use All Assets For A Sunny Day…

W.love the underdog...whether it has been Boise State last year, George Mason's Cinderella run or the Red Sox breaking the "Curse of the Bambino," the ability for fans to follow and the media to embrace the underdog is a long time favorite. This year we have seen the … [Read more...]

Some Additional Props For The Bowls…

As mentoned a few days ago, we are continuing to look for opportunities created and maximized by the non-BCS Bowls to expand interest and sponsor visibility. We touched on the Emerald Bowl and their use of the game as a platform for product and to being their promotional run to … [Read more...]