Minor League Baseball
Minors Take Advantage of A Major Story To have Fun…
December 16, 2007 by Joe Favorito · Leave a Comment
PR Move of the Day: On a snowy Sunday in the Northeast we look for some fun on the hot stove, and uncover the Savannah Sand Gnats of the Class A South Atlantic League. The Sand Gnats took advatange of the Mitchell report to put out a release Friday revaling that their muscular mascot, Gnate T. Gnat, was not implicated in the report. Great example of a team using creativity to make light of a major story and find a way to get themselves some ink in the offseason.  Another good example of finding a niche…whether it works or not its a first…are the Class A Casper Ghosts of the Pioneer League. The Ghosts, announced on Halloween (but we just found it) that they will be the first team to have glow in the dark hats, for the 2008 season.  Special thanks to our friend Ben Hill for keeping us up to date on all the goings on around the minors.
On another note, Jason Peck’s blog has a great list of 50 good sports networking websites…a good collection for some resources when needed.
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 
