Arena Football First Person…A Nice Advance Piece | Sports Marketing & PR Roundup

Arena Football First Person…A Nice Advance Piece

PR Move of the Day:Arena Football League some nice expsosure as it heads toward its season openers in a few months. Cody Swann's piece takes readers behind the scenes (with accompanying stills) and spoke to many who have went through the open tryouts, which will be held in several cities in the coming weeks. The first hand tryout, especially when it involves media, not only is a great tease for upcoming events (and a natural for ESPN who has an investment in the AFL), but is a perfect “slice of life” to show the personalities tha.we sometimes miss when thinking about the pro athlete.

Some other quick items of note...Damon Hack had one of the better Christmas pieces worth reading on SI.com, looking at the Houston Texans and some of their very unique and impactful ways to give back to the community…also worth reading from last week on si.com is Rich Deitsch's media awards from 2007, which includes some of the best blogs from Fang's Bites to Neil Best's Media Watchdog (many links are included on the page here)….lastly, another great nostalgic post by Terry Lyons on the late Shelby Stother and some of his great thoughts about the holidays…worth a read for sure.

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