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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For the last few years a host of sports marketers have looked toward the relatively new sport of Mixed Martial Arts with an interested by skeptical eye. However the sport, which combines no less than five disciplines and has enjoyed great box office and pay per view success with the UFC, threw a pair of …
Yesterday we saw the value of the concept of speaking with one voice. The long overdue unification between Champ Car and the IRL may finally give what was one auto racing's premier circuit, open wheel racing, a much needed boost to succeed. The image of Tony George addressing a packed press conference in Miami yesterday, …
Not that we think there is a direct corrolation, but Barack Obama's rise at the start of primary season did coincide with the great piece Scott Price did in Sports Illustrated when he shot hoops with the senator.
The snowy weekend in the New York area didn’t produce much from a sports perspective, but some winning and losing both in the United States (especially in college hoops) and in the U.K. with Eduardo de Silva's horrific leg break for Arsenal, certainly produced some interesting items, as well as how they were handled. Here's …
PR Move of the Day. The post-Super Bowl football frenzy in the U.S. has continued from National Signing Day through this week's NFL Combine and th. on-going melodrama of the Patriots videotape gate, and with the fledgling AAFL starting up shortly (nice piece in the Houston Chronicle. and the AFL in camp, there is more …
As we move toward full squads reporting for baseball, we wanted to be out front of a great season long promotion being done by Major League baseball and partner Baby Ruth, honoring the 100th anniversary of the song “Take Me Out To The Ball Game.” The promotion will begin in parks around the country on …
PR Move of the Day: Ivy League hoops has been long dominated by the Penn, Princeton tandem, and given the lack of a post-season tournament, the long march for another school to break through has to be done by sustained effort both on the recruiting trail and on the court. It looks like this year's …
As NBA Commissioner David Stern talks about the vision of a European Division, the NHL looks toward European Expansion, even the UFC continues to take their successful North American Mixed Martial Arts business and tries to grow in Europe, we note a tale of caution coming the other way…The Premier League's plans to add another …
A month ago we pointed to all the advance activation stories that had begun for NASCAR as they started their run-up to a dual anniversary year…the 60th anniversary of the circuit and the 50th anniversary of “The Great American Race,” this weekend's Daytona 500.