Majoring In The Minors…Again…Altoona Throws a Curve With Season Long “Leip” Year Celebration | Sports Marketing & PR Roundup

Majoring In The Minors…Again…Altoona Throws a Curve With Season Long “Leip” Year Celebration

PR Move of the Day. We haven’t done one of these in a while (and are looking forward to a summer of good ideas), but we turn to the Business of Minor League Baseball blog and give props to the Altoona Curve for announcing their season long “Leip” Year promotions, timed of course to last Friday's February 29 Leap Day.? The promotions, ranging from honoring “leaplings” those born on that date, to a special “29″ section and “29″ giveaways are all in honor of the Curve Manager Tim Leiper and will run all season long…a grea. way to play out the extra day and build momentum and sponsor interest with a very simple idea.

And on to a few other items of note worth reading…getting the owners perspective is always valuable to the fans and those in the business, especially one of the longstanding owners in a sport, so check out Bill Plascke's interview with the Lakers Dr. Jerry Buss in the LA Times…mix that with the jet-set lifestyle of Formula One racing, and also read the profile of F1 team owner Flavio Briatore …next check out the q and a with AFL Philadelphia Soul co-owner Jon Bon Jovi in Sunday's New York Time. , and finish with the funny give and take between the Red Sox and Yankees owners this past week, as dicumented by si.com. A nice mix inside the lives of a good cross-section of the bigger names in the business game.

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