Making A Raquet With A Branding Campaign…Tennis, NHRA and Lacrosse
With The Championships, Wimbledon, the third leg of tennis’ Grand Slam almost upon us, the WTA Tour made not just a loud branding statement, but a loud financial branding statement with their announcement of a $15 Million multi-year international branding campaign designed to re-introduce the casual sports fand to the stars of women's tennis. It …