PGA of America, WNBA Promotion A Hole In One…

PR Move of the Day:playing indoors during those great summer months, and then finding ways to engage the casual fan who would love hoops but just didn’t want to spend time indoors. The usual promotions are hit or miss, and although the league has done a solid job in building a core of stars recently, the issue of pulling in the casual fan with a little something extra remained. Today the league partnered with the PGA of America to come up with a very strong way to address the issue, stepping outside of the basketball framework to deliver on a solid promotion. By providing free lessons with the top club pros (part of the PGA of America), the WNBA gives casual fans a great reason to come to a game and get something they could never have gotten before in the WNBA environment…help with America's big leasure time activity…the game of golf. Given commissioner Donna Orender's golf roots, the connection is a natural, and announcing it the week of the women's US Open makes even more sense.The “star power” is on the WNBA court, the athletic activity of the day is learning golf. Well hit, well placed, well timed…maybe tennis can be next.

Other good moves...one site we found, or found us, that is a must view i.?www.PartnershipActivation.com.check out the Braves new promotion with Chick-Fil-A that scores big points…Draft now upon us, SI.com's Andy Staples has a good piece on the most unique college recruiting tactics, including Oregon's recent work with cartoons and SI covers…and the New York Times Pete Thamel had a nice first person piece this weekend on what it is like to go through a pre-draft workout…this past weekend boxing and MMA shared a card in Las Vegas, the Las Vegas Sun has a look at how the two sports meshed or didn’t, and what the future could hold for such combined fighting events…finally last Saturday's Daily News (thanks to Rachel Gary for pointing it out) had a solid piece on how to get your business noticed through good PR practices…worth bookmarking.?

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