MLB, Minor League Baseball, Olympics
And The Winner Is…Goldklang Group Uses Six Teams To Start Election Bobble Buzz…
August 15, 2008 by Joe Favorito · Leave a Comment
The straw polls for the Presidential elections will begin as soon as the upcoming conventions will end, and the sampling size and diversity of spin will give us so many takes on what is going to be a very hotly contested election. However we leave it to Mike Veeck’s Goldklang Group, and their six minor league teams from Florida to Minnesota and points central and east, to leave the first bit of (bobble) head to head sampling to the fans. Each team gave the fans a choice of a Senator McCain or Senator Obama bobblehead doll to pick, with the first to 500 declared the primary winner in the ballpark. The results are listed on milb.com, along with the spin put on the overall “campaign.” Once again the minors generates tasteful buzz, get the average fan involved and get some extra ink, this time by aggregating teams for a fun, informal sampling of what could be coming this fall. Nice job to pull off and be out in front again to the Goldklang Group.
Some other good reads…Z’s newsbits has an early listing of the top Olympic athletes searched and talked about online…no surprises but a good look at the first few days of Olympic online personality demand…the great Partnership Activation blog has a good luck at a strong viral campaign launched in Holland by the soccer club Ajax, doing a jersey exchange for all in a town square to promote their new jersey launch…on the baseball side, wsj.com has a good q and a with mlb.com head Bob Bowman, and USA Today has a solid profile on Manny Ramirez…Â Â Â
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 








