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EA Sports, Gilette Team For a Glimpse Of New Digital Access For Fans…

The fantasy space of playing in real time with your favorite athlete has always been the epitome of both brand activation and fan interraction.  Taking on Michael Jordan in hoops, Tiger Woods in golf or returning an Andre Agassi serve would draw interest from thousands of fans and get the sponsoring brands great exposure.  Now in the digital space, EA Sports and Gilette have worked together to take that participation to a different level for a wider swath of fans, having top athletes compete in real time online against fans, with the winners coming together to meet the stars who they have conquered, not just in their professional sport but in any of a series of events.  The Boston Globe outlined the program on Friday, and it could be a door opener for how top athletes can interract in the digital space. Great start, great brand exposure for Gilette as they continue to find new ways to activate their sports sponsorships.  

Some other good reads…The Riverside Press Enterprise takes a good look at NASCAR and the auto industry making hard changes with the downturn in the economy…Darren Rovell has a good all-access piece following Michael Phelps around Manhattan for his media day in New York… the New York Post’s Phil Mushnick has a good look back at the late columnist Dick Young, and how he would have viewed the sports world today…and the LA Times Bill Plascke takes a look at the fantasy football leagues thriving in LA at a time when there is no NFL team.