Grizzlies Prove Minor Ideas Can Land Major Successes

Last week we linked to Ben Hill's milb.com blog looking at the best minor league promotions, and it was great to see the AAA Fresno Grizzlies landing the top spot for their mascot promotion pitting their mascot Parker against the Phillie Phanatic. Th.promotion wasn't the only … [Read more...]

Turning Up The Preseason Heat In South Florida…

The month of September is usually the tim.for the winter sports pro teams to really start the hard push to get their brands top of mind again. Especially given the added competition and the lack of disposable income, those teams on the downside in tough selling markets have to … [Read more...]