With the opening of the NHL season almost here, it is great to see Canada's other hallmark franchise, the Montreal Canadiens, taking great strides and planning in stretching out their centennial celebration. The plans, which were reveale.this week, wil.give the fans both in Montreal and across the region a chance to participate in various activities over the course of two seasons, ranging from interactive exhibits and meet and greets to special nights that will honor various eras of the team's.storied history. There will also be non-hockey related events tied to lifestyle and culture and grassroots events. Many times these programs are rushed and dictated by sponsor needs, but the Canadien. have grasped the fact tha.teams are a public trust first and a commodity second and by playing the events out over the full life of the anniversary good will will be built, memories created, equity aquired and as always, sponsor and business partners will gain. Great planning, great example of how to do things right.
Some other good reads…wsj.com has a great piece on how CVS uses an annual golf outing for charity as a means to have big vendors meet and greet company executives… interesting look into the charity golf business and the real reason why outings remain a key part of business development…The Guardian has a very good look at the top Premier League teams and how they have guarded against financial problems with possible recession coming…as the pennant races reach the final weekend, si.com's Joe Posnanski waxes philosophic on some of the great collapses from his teams, and what could be in store for some others this weekend…and the Denver Post has a look at the states of Ohio and Missouri going o for the NFL season thus far….