Nets Lead The Way Into The Creative Financing Arena…While SI Takes A Great Look At The Latino Athlete…

The New Jersey Nets ar.always looking for ways to engage fans and take away objections when it comes to ticket purchasing and brand building.Eduardo Najera and Yi Jianlian. Now with the economic crunch being felt immediately and potential uncertainty ahead, the Nets have gone the way of many retailers with a buy now, pay later plan.Nice risk, nice way to get business coverage and be responsive to the fans and another great way to innovate while filling seats.

Some other good reads…Media Post has a very important read on how sports viewing is impacted positively by cross-viewing platforms, another indication that the trend for new media value is risingSi.com has a great look at the growing value of the Latino athleteAd Age offers up a preview of the 2008 Marketers of the Year finaliststhe Providence Journal has a look at how the Celtics training camp in Rhode Island is growing their brand even more…….

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