We haven’t hit upon all that is minor league baseball in a while, so it seems fitting with Mother's Day not that far away that we should start things off with our hometown Brooklyn Cyclones and their just announced promo for moms current and those future fans, with Bellies and Baseball Night</a>, a salute to pregnant moms. Keeping in mind that the Cyclones are one of the minors biggest draws and don’t start play in the short season New York Penn League until mid-June, is a great example of the brand (and GM Steve Cohen) thinking ahead in case lean days do come. The team has traditionally had its share of medical sponsorships as well, and creating such a fun promotion, complete with Craving trays and all sorts of on the field contests which will draw the great photo ops, is very smart. Although currently unsponsored, the night is tailor-made for baby products, energy drinks or even the local OBGYN to come in and scoop up at a solid price. Smart thinking family entertainment night, which…who knows…may be copied by the parent team at CitiField at some point. By the way, the best source for all things minor league remains Ben Hill's milb business blog.
Some other good reads…Dave Waldstein in Monday's New York Times had a good look at draft sleeper Michael Ray Garvin…Edison Lee from the Council of PR Firms has a good analysis of the whole Alex Rodriguez mess…Business Week has a piece on Hispanic outreach now coming back from mainstream brands…the Global Post has the beginning of a season-long series on Dominican baseball…the mix of editorial and advertising continues its murky slide, as Media Week looks at US Weekly's mock cover and fires shots at ESPN Magazine for its cover ads a well…and Ad Age has a look at the growing brawl between Gatorade and Powerade.