Media Guides Go The Way Of The Dinosaur…

As we see the printed word fade into the distance in favor of digital space, we now see another "staple" of the media business, the media guide for professional teams, heading in the same direction. John Lombardo in this week's Sports Business Journal pointed out that the … [Read more...]

Competitive Eating Helps Nathanezsms Build A Brand…

Maybe it is because many people like spectacle, but the old sideshow mentality, especially in a digital world, still draws the casual observer. The Nathan's Hot Dog Eating Contest, and all the other subsequent "competitve eating" events around the world, have spawned an … [Read more...]

Being The Big Tweet In A Small Pond: The Griz Break A Record…

Earlier this year the Lakewood Blue Claws became one of the first teams to effectively use Twitter to move tickets and then unite their loyal Twitter followers with face to face meetings during a Twitter night. Now the Fresno Grizzlies, with a media partner (beehive..com), will … [Read more...]

Yankees Take A Leadership Position With Hope Week…

Sometimes being the premier brand in a city, let alone a country, can lead to complacency. Even in a down economy, the demand as a destination and a brand to be associated with still conveys great opportunity with little effort. On another side, the relevance of brand can also … [Read more...]

Why Being A Fan Helps The President…

There are many cynics that may say President Obama can spend his time, and the countries' dollars...doing better things than glad handing the MLS champion Columbus Crew at the White House before heading off to throw the first pitch and hang out in the FOX booth at the All-Star … [Read more...]