Will Soccer In New York Ever Hit The Goa.

With the first hint of fall you start to hear the bounce in thousands of parks and recreational centers across the tri-state area of New York, New Jersey and Connecticut. It is the thwack of kids from four to their mid-teens dribbling and passing soccer balls. Like baseball and … [Read more...]

Sharing Content…Why It Works, Why It May Not…

Recently there has been more and more talk amongst media outlets of sharing content, especially for sports. Media Post laid out an extensive plan with many of the top newspapers looking to share editorial over the next few months , which will certainly give outlets that have … [Read more...]

Ravens Military Partnerships Build Strong Support Ties…

The ability to have to aggressively build brand amongst major professional teams is needed the least by the teams of the National Football League. Revenue sharing, national television, superior ticket sales on a season basis and a tremendous in-game atmosphere give most teams a … [Read more...]

Toques and Beavers A Fun, Simple Fundrasing Idea Up North…

With all the high level, high tech, multi-tiered investment and brand building ideas that come along, sometimes its the simplest that can be both fun, generate buzz and create some easy fundraising and brand building ideas. One that is gaining interest and is assisting athletes … [Read more...]

Tribe, Blue Jackets Follow Chitownezsms Lead…

It just makes good sense. Last year the Chicago White Sox and Chicago Blackhawks created a year-round marketing partnership which gave both teams a strategic offseason platform to promote their brands, athletes and give some added pop to potential shared sponsors at a time when … [Read more...]

The Quick On Vick…

As the endless stops and starts go along with Michael Vick, the two points that will matter to brands around the team and to fans who put down the cash for tickets and product are simple...will he continue to show remorse and work to improve his image and will he help the Eagles … [Read more...]

How To Deliver The Message…

Two week's ago Sports Illustrated's George Dohrmann had a great piece on the amount of useless recruiting mail top hoops recruit Roberto Nelson received during his high school days, and it brought to light one of the biggest problems that marketers, salespeople, and … [Read more...]