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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They have been a lost franchise on the national scene for well…almost forever, even with a Super Bowl run, the Icky Shuffle and Ken Anderson, a great underrated QB. So giving the access to HBO's Hard Knocks was a great move for the Cincinnati Bengals brand, and eventhough it is a risk for HBO and …
The sanctity of the lockerroom before game time is probably viewed as the last piece of quiet for coach and player. Media access ends, most staff are out and teams can focus on the task of being a professional athlete. However as teams strive to find more ways to give fans and brands more and …
The Jonas Brothers, as anyone with a teen or tween knows, are arguably the hottest TV and music stars for that genre today. So it was interesting to see the announcement that LG Electronics, which uses their sports marketing platform to reach the male consumer in many ways, partner with the three New Jersey natives …
Often times the lure and immediacy of social media and email, as well as budget constraints, force us to forget about the traditional ways to garner exposure. For the most part gone are the days of creative campaigns for the Heisman Trophy or for promoting players or brands via extensive mail campaigns, and good stories …
The folks at Twitter should all be sending flowers and thank you's to everyone at sports leagues and media companies today, as no one did more to grow the Twitter brand and create watercooler talk this side of Ashton Kutcher than the media yesterday. First it was the NFL teams and their great debate over …
The announcement this week that the Arena Football League, other than minor league baseball seemingly the strongest and most successful of any second tier leagues, is finally going out of business, raises the question why…in this economy, with people looking for affordable events at affordable prices, can’t second tier sports succeed. Even with solid branding …
Many people can criticize the sport of Mixed Martial Arts, but one thing that cannot be criticized is the continuing rise in business savvy of the UFC. Friday was a great example of how far the “NFL of MMA” has come. In their usual fashion, the UFC announced well, probably way too far in advance, …