What’s In A Stadium Name? More Than Dollars….

A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became … [Read more...]

Can “Brand Jimmer” Lift A Faith Too?

It is an interesting time for the Mormon religion. A Broadway show by the creators of South Park mocks the faith but gives it great visibility and the ability to laugh at itself…it boasts not one but two Presidential candidates, and it has one of the most marketable basketball … [Read more...]

BP Looks To Baseball As A Roadmap To Recovery

It has been a long road back for BP, trying to restore consumer confidence in the brand after the disaster in the Gulf of Mexico. Partners abandoned them, consumers rebelled, government officials encouraged boycotts, and change came. However slowly and steadily the company has … [Read more...]

Catching A Simple Promotion Can Be The Best One…

Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on "Ed Randall's Talking Baseball" show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times … [Read more...]

Good Year, Brand Hockey

The post-game rioting aside, the recently completed NHL Finals between Boston and Vancouver capped what was another huge step forward in terms of visibility and brand growth for the NHL. Even in New Jersey, where the Devils horrific start doomed their playoff hopes early, New … [Read more...]

Action Sports In the Apple A Worthwhile Move?

There have been very few niche sports that have been able to crack through the big money and big challenges of the New York market. Beach volleyball, arena football, Olympic sports, indoor soccer, arm wrestling, tae kwon do, non-NFL branded football, MMA (outside of the … [Read more...]

In Minor League Hockey, Timing Is Everything…

Minor League baseball is known as a quaint and affordable right of passage in America. In most communities it is a fun way to pass a few hours and get a good feel for the game, especially with little kids. Minor league hockey has often sought to be the winter alternative, and … [Read more...]

From Players To Teams, NBA Runs Its Digital Play

Much has been made, and rightly so about MLB.com’s innovation and NHL.com’s savvy in the digital space. However over time, especially with such a solid NBA Finals going on, the NBA, their teams and their players has again found unique, effective and very positive ways to use … [Read more...]

Will A Club Take A Publicity Bite Out Of Weiner?

The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new … [Read more...]