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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
H.T. Hackney was a mid sized wholesale grocery company before Tuesday night, not well known to many outside of the business or the state of Tennessee. Now, at least for the short term, they are a household name in college sports. the company announced that they had signed former Tennessee hoops coach Bruce Pearl to …
Several years ago I went to downtown Manhattan to meet with a group interested in bringing the World Fire and Police Games to New York. The economy was doing well, Manhattan was thriving, brands had dollars and were looking to spend, the Games had been seen by thousands in other cities, and the timing would …
Mark McCormack founded a company in the 1960’s on the marketing rights of Arnold Palmer and a host of other athletes, and that business, IMG, grew into the most powerful brand in the sports marketplace. From the marketing of the Pope to the creation of television to the representing of athletes, the world of IMG …
Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …
What the sport of lacrosse doesn’t need is yet another professional league to dilute and confuse. What the sport does need is continued innovation and a differentiator to drive buzz and awareness with the casual sport fan. It appears in Charlotte they are getting both. The owners of the fledgling North American Lacrosse League’s (NALL) …
We have all seen the stories of the mass defections of stars to Europe, China, Turkey, Mars…wherever the hoops rumors and dollars real and imagined may lead the NBA cognoscenti should the lockout take hold. Visions of Dwight Howard in Italy sampling pasta, Deron Williams chasing opponents around the minarets of Istanbul and Kobe Bryant …
The old fashioned college campaigns for awards are few and far between. Cutbacks in budgets, a move toward easier and more flashy digital campaigns, and sometimes a lack of time to effectively execute a campaign promoting a player or a series of players has left many writers mailboxes empty, leaving them to cull over stats …
We are all aware of the explosion, good and bad, of youth sports in America. Every family is scheduled, and too many families it seems are tied to this manic obsession with athletic success. One of, if not the biggest, youth sports event is just on the horizon, the Little League World Series. Little League …
The stadiums and arenas of today, from the newest minor league parks to those at the highest level, now are outfitted with all the trimmings to best maximize in game experience and, hopefully revenue. The suite business has probably suffered from the economy more than any other silo in sport, with more creative approaches going …
A brief digression from best practices of others for a moment. This past Sunday Pamela Paul had a New York Times Style cover piece on the death or new birth of the paper calendar and the filo fax. Then this past week I heard a graduate student complain that the wireless signal on campus at …