“Brand Kobe” Finds Its Place…No Not That Kobe…

So the Thanksgiving business lull comes and goes, and with it comes, hopefully the end of the NBA lockout, which means the players and teams can get back to the business of basketball. One of those key to NBA success is Kobe...as in the Lakers Kobe Bryant, and in many ways how … [Read more...]

Hockey Is As Hockey Does…

One of the burning questions during the NBA lockout has been, "How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?" The answer is simple, they don't, not really. One of the biggest misconceptions is that fans will jump to another sport or … [Read more...]

Of Tweets, Handles and Hashtags…

In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field...both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by … [Read more...]

No Sheet, They Are Building An Impressive Brand…

The serial entrepreneurs behind the Sheets Energy Strip brand are no strangers to star power or the value of viral marketing. Guys like Jesse Itzler and Warren Struhl have made big bucks growing viral brands in consumer and commercial marketing for years, and are people who … [Read more...]

It’s The Little Things That Can Deliver A Big Message…

One of the good things about not sleeping much is you get ample time to think...and usually that's a good thing. The other night I was watching one of the "Save The Children" ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a note … [Read more...]

Playing Mind Games Good For Body, Brand…

This coming weekend there will be two events...one in suburban New Jersey, and one in England...that continue to show the growing business of mind and analytics connected to the competitive world of sport. In London, The Nation's Cup, the first of a long series of events designed … [Read more...]

Movember Grows As A Promo…

The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen. However as we reach mid-Movember, it is worth a tip of the hat to the growing work for the "Movember" campaign, … [Read more...]

National Gaming Day A Great Idea…

It was a well intentioned but underpublicized and marketed event, National Gaming day, 2011. Chances are if you are reading this it may be the first you have heard of the idea, which took place on Saturday, November 12. The concept is simple and effective...pick a day as a way to … [Read more...]

New Jersey Hedges Its Bets…

Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos … [Read more...]

Gaming Grows…

The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the … [Read more...]