With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels.
The winner: Dale Jr. Here’s the breakdown.
Dale Earnhardt, Jr – 10/1 odds to win the 500 and #1 in MVP Index for NASCAR. He is averaging 29,001 Facebook fans/month for last 6 months, with the biggest month on the platform being November with 66,709 added likes. Dale Jr. gets an average of 1,950 shares per Facebook post, and is averaging 19,287 new followers per month on Twitter. November was also biggest month on this platform with 24,918 followers added and it was the biggest month because JRM Racing driver Chase Elliot won the Nationwide Series, JRM is co-owned by Dale Jr.
Kevin Harvick – 10/1 odds to win the 500, and #4 in MVP Index NASCAR. Harvick is Budweiser’s biggest ambassador in NASCAR with 364 social media posts about the brand in 2014. The rest of the league only posted 78 times about the brand in comparison. His average Budweiser engagement looks like this:
3,543 likes per Budweiser related Facebook post
449 Retweets on Budweiser related Tweet
1,510 likes per Budweiser related Instagram Photo
Harvick is gaining followers across the platforms like this: Facebook: 12,656 likes/month, Twitter: 7,954 followers/month and Instagram: 5,329 followers/month
His biggest month across all three platforms came in November after winning the Sprint Cup Series
Facebook: 21,078 likes; Instagram: 8,999 followers; Twitter: 13,267 followers Total followers gained in November: 43,344
Kyle Busch – 10/1 odds to win Daytona, Biggest month was November when he was eying the Texas Triple, but fell short.
November Follower gains: Facebook: 3,797 likes, Twitter: 5,170 Followers, Instagram: 1,562 Followers
Averages: Facebook: 2.431 likes/month, Twitter: 3,529 followers/month
So as one gets ready to start the brand engagement platform with arguably the world’s most engaged and brand loyal sport, it would make sense to look to the bigger names off the track as they rev the engines for a great 2015 season.