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The UFC Looks To Reinvent…

The smartest brands are always trying to reinvent themselves in the marketplace. In today’s economy staying fluid and satisfying your audience while looking to engage new partners or customers is key for success.  One brand which seems to constantly be looking for new is the UFC. This is a preview of The UFC Looks To Reinvent…. Read the full post (633 words, estimated 2:32 mins reading... [Read more]

Not A Wise Choice….

Mike Wise of the Washington Post is a very good writer and has built a strong and solid following on the radio side at WJFK radio in Washington.  He is a deep thinker who always looks for long form angles in his pieces and rarely follows the path that is easiest to tell a story.  Recently he had an extensive piece on Olympian Rafer Johnson that showed the great value that senior athletes can have... [Read more]

Devils Make The Right Moves For The Brand…

Is there a professional team in the corridor from Philadelphia through Connecticut that has made more positive branding strides in the last year than the New Jersey Devils? While the Red Bulls make noise with a new stadium and Thierry Henry, the Nets constantly push for unique promotions and space during their transition, the Yankees make a huge splash with Hero Week and even Philly-area teams like... [Read more]

Football vs. Football…Parity Not Always Needed To Grow The Brand

With the Premier League now going in the UK and the NFL just a few weeks from kicking off in the United States, it is interesting to look at the two monster branding organizations and see how they run in parallel tracks in some ways and are apart in others still. Both have global aspirations, with soccer’s foothold as the world’s largest and most popular sport helping buoy the marketing,... [Read more]

The Open Scores Again…

It remains the only major sporting event that brands can point to every year, at the same time, in the same location in New York. And when it starts the main draw next Monday (free qualifying goes on this week for those who can’t afford or locate a ticket) the US Open will again begin the brand activation bonanza that takes place in and around New York every year as summer moves towards fall. This... [Read more]

Why The Yanks Win With Hope Week…

Yes they are the defending World Champions and as so have a responsibilty to give back to their fans year-round.  And from expansive foundations run by Mariano rivera, Derek Jeter, Jorge Posada, Joe Girardi and many others, the New York Yankees do find ways to give back all year round, just like many teams on every level in every market. However what sets Hope Week apart for the Yankees is the expansive... [Read more]

Matching The Brand And The Athlete Not A New Challenge…

Recently writer Michael Sokolve had a piece in the New York Times about the issues today’s iconic athletes have from a public perspective. Sokolove’s argument is that today’s greatest on field athletes…Tiger Woods and LeBron James included…needed to tell the world themselves how great they were to build a public, and very lucrative persona.  The iconic athletes of the past, he argued, let... [Read more]

The Latest Niche Sport Goes Down…RIP AVP

Late Friday afternoon, after most of the business world was done for the August week, came the release that the AVP had closed its doors.  Despite the success of the Olympics, the marketability of its mature stars, the work of former head Leonard Armato and current head Jason Hodell to build interest and following as a lifestyle sport, the end came in mid-season.  It was not for a lack of committment... [Read more]

The Voice of the Fan Gets Louder, Even at 9 a.m. on a Saturday

There are certain preconceptions that people, especially mainstream media, have about bloggers and those who are heavily engaged in fantasy sports , and well, many of them  may be true.  They hide behind a computer screen and never face those who they criticize…they live in their parents basement and  use the written word as a cry out to all who have wronged them in the past…they have... [Read more]

Baseball Playing The Global Card, But Do Most Know?

There is perhaps no more global sport on the professional level than baseball. At some level of the professional game, over 35 countries on five continents are represented, and the number grows each year.  Major league Baseball International spends millions developing players around the globe, and the results can be seen in recent weeks, when Chinese Taipei edged Australia for the World Junior title,... [Read more]

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