Is Curling On A Straight Path To Success?

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There was a joke in the old hit TV series “The Odd Couple” where Oscar tells Felix he is going to cover the Curling Championships, and an excited Felix replies “I didn’t know hair dressers had a sport.” That was then, and I’m sure the sport of curling appreciated the national TV … [Read more...]

Is Boxing Back?

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It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be … [Read more...]

“Currying” Favor With Shoes; Catching Up With Under Armour’s Peter Ruppe

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The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big … [Read more...]

An Impact You Can Hear; NYCFC On The Radio…

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In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for a great … [Read more...]

Fidelity Trades For A Brand Win…

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Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come … [Read more...]

Who Wins The Daytona Social Race?

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With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr - 10/1 odds to … [Read more...]

American Express’ Scores With All-Star Content Play…

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Sometimes when you are an attacker brand it is a lot easier to create sizzle and buzz around mega-events like the NBA All-Star Game. Want to try a little virtual reality for fans to give them a glimpse of the future? We have that. Superstar player needs a new sneaker launch … [Read more...]

Swing and a Miss: College Baseball Opening Day Comes, No One Notices

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It is here again with very little notice, starting on Friday the 13th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every … [Read more...]

Media Today And Going Forward: Catching Up With Malcolm Moran

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There are few journalists more respected in this country than Malcolm Moran, who in his most recent stops has added the title of professor to his extensive resume. Now director of the National Sports Journalism Center at Indiana University, he helps lead best practices and study … [Read more...]

Butler and Brady Give Chevy A Super Brand Bounce…

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It wasn’t exactly the Chevy Guy moment from the World Series, but GMC and Chevy again found a way to extend their NFL partnership in its last year by taking the mundane afterthought, the presentation of a new vehicle to the Super Bowl MVP, and extending the shelf life of the … [Read more...]