Quiet Days, Big Opportunities?

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It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice … [Read more...]

Chevy Hits An All-Star Homer…

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All-Star Games bring out the best in sponsor activation. Other than the Super Bowl, they are the only events on the calendar that are big attention getters with pre-planned locations well in advance for brands to effectively plot out activation opportunities. No worry about short … [Read more...]

Busy Summer For Soccer Biz? Kickin It With Charlie Stillitano…

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Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world … [Read more...]

NBA Draft: Winners On Court And In Social Engagement

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Social media impact vs. on-court impact, that was an interesting measuring stick going into Thursday’s NBA Draft. While not a game changer for when it came down to selection in a field limited to two rounds, it is always interesting to compare and contrast who has the loudest … [Read more...]

The Reality of Fantasy; Catching Up With Nando DiFino

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With the Fantasy Sports Trade Association Summer Convention being held in New York Tuesday, we caught up with Nando DiFino, now the Executive Producer and Manager of Content for Anthem Media Group and their platforms on Fantasy Sports Network and Sirius XM. A young veteran of the … [Read more...]

Talkin’ Baseball Biz Past and Present, With Author Jon Pessah

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For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature … [Read more...]

Detroit’s Colangelo Has The Tigers Communications By The Tale

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  Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the … [Read more...]

With Olympic Qualifying On The Line, Rugby’s Time In The States May be Coming…

PS5 Varsity Rugby McGuire

Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional form … [Read more...]

With A Historic Saturday In The Books, We Asked What’s Next For Horse Racing?

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So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger … [Read more...]