World Beach Games 2017; Trial Balloon For U.S. Olympics and Esports?

The United States's Misty May Treanor, right, dives over her teammate Kerri Walsh Jennings during a women's semi-final beach volleyball match against China at the 2012 Summer Olympics, Tuesday, Aug. 7, 2012, in London. (AP Photo/Dave Martin)

Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So with the United States pushing to try and host the 2024 Summer Olympics in Los Angeles, it makes great sense that the trial balloon of the World Beach … [Read more...]

Rousey’s Loss Is A Gain For Brand UFC

MELBOURNE, AUSTRALIA - NOVEMBER 15:  Ronda Rousey of the United States (R) and Holly Holm of the United States compete in their UFC women's bantamweight championship bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia.  (Photo by Quinn Rooney/Getty Images)

Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the … [Read more...]

The Shadow League Finds Its Niche…

New York Jets head coach Todd Bowles in the first half of an NFL football game against the Indianapolis Colts in Indianapolis, Monday, Sept. 21, 2015.  (AP Photo/Darron Cummings)

With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage … [Read more...]

Nissan “Goes Big” In College Sports…

college football

With baseball, golf and tennis now in the rear view mirror for 2015, hockey and hoops just starting and MLS entering its deeper drive into the playoffs; football, and college sports (with college basketball starting this coming week) really take center stage, and this past week … [Read more...]

Miami Hurricanes Seize The Moment, Score In Digital


What would the social world have looked like if the space was active during “The Play” the legendary ending of the 1992 Cal-Stanford game that concluded, after five laterals, with Cal running through the Stanford band on the way to the end zone after time expired? We got a taste … [Read more...]

Firms Lining Up To Make Sense of eSports…


This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about … [Read more...]

No Joke: Comedian Jim Breuer, Mets Thrive Together…


“Saturday Night Live,” “Half Baked,” host of countless specials and standup shows with rave reviews, Jim Breuer has had, and continues to have, an outstanding run as one of America’s top comedians. His self-deprecating style resonates with fans young and old, and his love of … [Read more...]

Ticats Scoring North Of The Border…


Sometimes Americans in sports business are so caught up in the goings on in the lower 48 that we forget that there are some pretty smart best practices going on north of the border. The Blue Jays and the work MLSE has done from a marketing standpoint rivals anything in the U.S. … [Read more...]

Gambling On NFL Alive And Well In UK…


Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling … [Read more...]