Amex Gets Credit For US Open Brand Innovation…

US Open

The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added … [Read more...]

Open Season On Brand Activation…

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Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities … [Read more...]

Can College Football Carve A Fantasy Niche?

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College football, especially amongst the five power conferences, continues to be a media and broadcast ratings bonanza in the United States, and with the next round of college football playoffs on tap for January, there is no sign of the interest and the passion for the game … [Read more...]

Quiet Days, Big Opportunities?

kickballkick

It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice … [Read more...]

Chevy Hits An All-Star Homer…

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All-Star Games bring out the best in sponsor activation. Other than the Super Bowl, they are the only events on the calendar that are big attention getters with pre-planned locations well in advance for brands to effectively plot out activation opportunities. No worry about short … [Read more...]

Busy Summer For Soccer Biz? Kickin It With Charlie Stillitano…

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Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world … [Read more...]

NBA Draft: Winners On Court And In Social Engagement

booker

Social media impact vs. on-court impact, that was an interesting measuring stick going into Thursday’s NBA Draft. While not a game changer for when it came down to selection in a field limited to two rounds, it is always interesting to compare and contrast who has the loudest … [Read more...]

The Reality of Fantasy; Catching Up With Nando DiFino

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With the Fantasy Sports Trade Association Summer Convention being held in New York Tuesday, we caught up with Nando DiFino, now the Executive Producer and Manager of Content for Anthem Media Group and their platforms on Fantasy Sports Network and Sirius XM. A young veteran of the … [Read more...]

Talkin’ Baseball Biz Past and Present, With Author Jon Pessah

pessah book

For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature … [Read more...]