Pay Fantasy Scores With Women’s World Cup

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The following post also appeared on The Daily Payoff   The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring … [Read more...]

Growing Sports Business; What Is An Accelerator And How Does It Work?

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The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never … [Read more...]

The Reality of Fantasy; Catching Up With Nando DiFino

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With the Fantasy Sports Trade Association Summer Convention being held in New York Tuesday, we caught up with Nando DiFino, now the Executive Producer and Manager of Content for Anthem Media Group and their platforms on Fantasy Sports Network and Sirius XM. A young veteran of the … [Read more...]

Can Victor Espinoza’s Work Open A New Market For Brands?

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American Pharoah captured the imagination of the sports world when Espinoza rode the Bob Baffert-trained/Zayat Stable-owned three-year-old colt to rousing victories in the Kentucky Derby, Preakness and Belmont Stakes to become the first Triple Crown king since 1978 when Affirmed … [Read more...]

With A Historic Saturday In The Books, We Asked What’s Next For Horse Racing?

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So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger … [Read more...]

The Sound Of Cricket In Sports Business Is Louder Than You May Think…

Big Bash League - Big Final: Scorchers v Heat

While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice … [Read more...]

Knowing When It’s Time To Pivot: Timex Goes Viral…

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More and more the key for success with iconic brands is knowing when to pivot in the digital space. It is certainly not an easy call. An overreaction to social media buzz becomes distracting; a move too late and with the wrong medium can be costly and ineffective. Finding the … [Read more...]

Can A Pharoah Lead Horse Racing To Brand Gold?

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Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first … [Read more...]