“Tis The Season for College Merch Too…

u of p stadium

To support school, licensee and retail partners during the holiday gift-buying season, Collegiate Licensing Company (CLC) is launching Holiday Cheer, a national collegiate retail marketing program in approximately 3,500 retail locations. The program, which began earlier this … [Read more...]

Can Canelo Alvarez Be The Crossover Star of 2016?


Last week ended with the UFC being put into a tizzy with Ronda Rousey’s surprising loss to boxer Holly Holm in Melbourne, Australia, and this past week ended with boxing gaining even more traditional steam with a growing Latino ambassador, Canelo Alvarez taking control of the … [Read more...]

How Analytics is Driving Sports Business And Education…


The following also appeared in Sporttechie The use of data in every corner of sports business continues to expand with each passing day. From virtual reality to wearable tech to iBeacons and gaming, there is no escaping how all things digital are changing the sports and … [Read more...]

Rousey’s Loss Is A Gain For Brand UFC

MELBOURNE, AUSTRALIA - NOVEMBER 15:  Ronda Rousey of the United States (R) and Holly Holm of the United States compete in their UFC women's bantamweight championship bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia.  (Photo by Quinn Rooney/Getty Images)

Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the … [Read more...]

The Shadow League Finds Its Niche…

New York Jets head coach Todd Bowles in the first half of an NFL football game against the Indianapolis Colts in Indianapolis, Monday, Sept. 21, 2015.  (AP Photo/Darron Cummings)

With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage … [Read more...]

Getting Fans Charged While Charging Their Devices…

mobile phone

During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more … [Read more...]

Taking “SRO” To A New Level…

radio row

It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility … [Read more...]

Three NBA Owners Gamble On Analytic Growth…


The following also appeared in The Daily Payoff   Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself … [Read more...]

Firms Lining Up To Make Sense of eSports…


This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about … [Read more...]

The NFL, Innovation And The Value Of Being First…


If you want to be remembered, the saying goes, it’s best to be first or last, few remember those in the middle. This weekend the NFL will take another step forward in a “first,” the most bold of their “firsts” in recent weeks, as they work with Yahoo to stream the Jaguars-Bills … [Read more...]