Is An Olympic Gamble On The Horizon?

usoclogo

The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. There was the news that European soccer clubs like FC Barcelona were embracing pay fantasy sports more and more, a host of pieces on FanDuel and Draft Kings reporting record … [Read more...]

“Always Write Big,” Catching Up With Master Storyteller Aaron Cohen…

EPIX-Presents-Road-to-the-NHL-Winter-Classic-Keyart-202x300

You may not know Aaron Cohen, but if you are a fan of sports documentaries you know of him. Ever watch ‘24/7” or “The Road To The Winter Classic” or some of the great “30 For 30” pieces on ESPN and marvel at the storytelling and how it comes together? That’s his work. A master … [Read more...]

Columbia Roars With Unique Sponsor…

maxresdefault (2)

This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that … [Read more...]

Sports Media 3.0: Catching Up With The “JR” In “JR Sports Brief”

maxresdefault

We all know about the “YouTube Sensations,” the seemingly unknowns who have come along to dominate the social media and pop culture world with their quirky films, unique style, and niche coverage of topics of various sizes and interests. They drive views, engage fans and get … [Read more...]

Can Sport Business Win In Cuba?

baseballsmugglers-1

Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and … [Read more...]

The View From The Bleachers: Catching Up with B/R Editor-in-Chief Joe Yanarella

Untitled-2

Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a … [Read more...]

Strike A Pose: “Johnny Football” Delivers On Instagram

Johnny Manziel

It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now … [Read more...]

Brewing Up Some New Innovation On The Promo Front…

brewers

While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of those leaders of the pack for Major League Baseball is the Milwaukee … [Read more...]

Ivy Sports Symposium Returns To Its Princeton Roots

ivy

Every year for the past nine years in the middle of November the Ivy Sports Symposium brings together leaders in the sports industry as well as hundreds of students and rising professionals for a jam-packed day of thought leadership, advice and networking. Back in the Garden … [Read more...]

“Up For Whatever” Scores Locally…

bud light

Last year during Super Bowl,  Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year.   New elements have … [Read more...]