Can Victor Espinoza’s Work Open A New Market For Brands?

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American Pharoah captured the imagination of the sports world when Espinoza rode the Bob Baffert-trained/Zayat Stable-owned three-year-old colt to rousing victories in the Kentucky Derby, Preakness and Belmont Stakes to become the first Triple Crown king since 1978 when Affirmed … [Read more...]

With A Historic Saturday In The Books, We Asked What’s Next For Horse Racing?

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So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger … [Read more...]

Can A Pharoah Lead Horse Racing To Brand Gold?

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Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first … [Read more...]

Pac-12, Monumental Shrink The Global Sports World Again

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Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the … [Read more...]

Horse Racing’s Gamble For The Future…

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The following also appeared in The Daily Payoff   This weekend millions will take to the road to celebrate everything from graduations to communions and confirmations to Mother’s Day, but on Saturday racing and gambling enthusiasts and sports business people will also … [Read more...]

On An Amazing Weekend, Beats And Burger King Stole The Show

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The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition … [Read more...]

Moving To Become Kings Of Pay Fantasy

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The following post also appeared Saturday on The Daily Payoff Experts will say a key factor in driving business is healthy competition. “You want to be the Avis to their Hertz,” the late Jay Larkin, former head of Showtime Sports, once said, when referring to his network’s … [Read more...]

Can California Chrome Help Racing Strike Gold?

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At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the … [Read more...]

Remembering A Sports Business Pioneer…Mike Cohen…25 Years After His Passing…

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It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some … [Read more...]

Lone Star A Shining Example Of Digital Success…

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Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and … [Read more...]