Can A Pharoah Lead Horse Racing To Brand Gold?

belmont

Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first … [Read more...]

Pac-12, Monumental Shrink The Global Sports World Again

american-flag-ball-squeezie-al2637406

Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the … [Read more...]

Horse Racing’s Gamble For The Future…

horse-racing

The following also appeared in The Daily Payoff   This weekend millions will take to the road to celebrate everything from graduations to communions and confirmations to Mother’s Day, but on Saturday racing and gambling enthusiasts and sports business people will also … [Read more...]

On An Amazing Weekend, Beats And Burger King Stole The Show

burger-king

The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition … [Read more...]

Moving To Become Kings Of Pay Fantasy

ESPN

The following post also appeared Saturday on The Daily Payoff Experts will say a key factor in driving business is healthy competition. “You want to be the Avis to their Hertz,” the late Jay Larkin, former head of Showtime Sports, once said, when referring to his network’s … [Read more...]

Can California Chrome Help Racing Strike Gold?

????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the … [Read more...]

Remembering A Sports Business Pioneer…Mike Cohen…25 Years After His Passing…

book cover

It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some … [Read more...]

Lone Star A Shining Example Of Digital Success…

Lone_Star_Park_logo_thumb

Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and … [Read more...]

YUM! Posts A Derby Branding Win Too…

200px-Yum!_Brands_Logo.svg

Saturday night millions watched on NBC as Orb overcame a very muddy track to win the Run For the Roses for Hall of Fame trainer Shug McGaghey.   The horse came from deep in the pack over the final quarter mile for the legendary win, and set himself and his owners up for two weeks … [Read more...]

Arching, Horsing Around, and Batting For A Cure…

800px-ArcheryGermanyEarly1980s-2

Some brief thoughts on good ideas from the past week... Is It Archery's Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move … [Read more...]