“Baseball For All” Makes Good Business Sense…


We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a … [Read more...]

“Play Ball Month” Tries To Score With A New Audience…

play ball

Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a … [Read more...]

New Minor League Fantasy Game Could Be A Hit…


For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is … [Read more...]

Jackals Baseball: Independent and Consistent For 17 Years


The state of New Jersey is certainly not at a loss for quality minor league baseball entertainment. Affiliated teams like the Lakewood Blue Claws and the Trenton Thunder as well as the independent Atlantic League’s Camden Riversharks and Somerset Patriots are constantly on the … [Read more...]

Giving “Hot Dog Day” Its Due…


For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat on Thursday as the industry celebrated National … [Read more...]

Detroit’s Colangelo Has The Tigers Communications By The Tale


  Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the … [Read more...]

The Sound Of Cricket In Sports Business Is Louder Than You May Think…

Big Bash League - Big Final: Scorchers v Heat

While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice … [Read more...]

The Simplest Of Promos Can be The Best

ra dickey

A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest … [Read more...]

From Bergen To The Bigs And Back Again; Catching Up With Mark DeRosa


He never in his native New York area during his 17 year Major League career, but former MLB outfielder, infielder and catcher Mark DeRosa grew up nearby (Passaic), and starred in high school (Bergen Catholic) before going on to Penn and is now back in the New York area, at least … [Read more...]

We Love A Comeback: Pete Rose Returning To The Fold?


Pete Rose on the comeback, kinda? It has been very slow, but the logjam appears to be softening under new MLB Commissioner Rob Manfred, as baseball’s banned hit king has started to make his way into the “official” good graces with baseball. The question from a business standpoint … [Read more...]