More Needed: MLB Managers On Twitter

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One of the biggest challenges and opportunities new MLB Commissioner Rob Manfred has talked about is how to keep millennials engaged and involved in the game of baseball. While it is no secret that the folks at MLB Advanced media continue to use the digital space to enhance the … [Read more...]

Timing Is Everything In Baseball: Why Will Ferrell’s Stunt Was One for The Ages…

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Last year at the IMG World Congress of Sport, Funny or Die co-founder (and former ESPN exec) Dick Glover talked openly about how the platform had grown and how, on occasion, sports would find its way into a skit or two. The important thing, he added, was the scenes had to be … [Read more...]

30 Games, 30 Days; #GiveASpit and Bone Marrow Transplant Awareness

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If there was ever a personality meant for talk radio it is Nestor Aparicio. No matter where he has worked in and around Baltimore, “Nasty” as he is sometimes known, has never been a shrinking violet, and is never ever without an opinion or something to say. Sometimes he has … [Read more...]

Cold Spring May Lead To Warm Future For Sixers, Devils

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The following ran on New Jersey Newsroom on Friday as well... It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and … [Read more...]

Thoughts From Another Year Of Learning At MIT Sloan Sports Analytics…

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It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even … [Read more...]

Fidelity Trades For A Brand Win…

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Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come … [Read more...]

Talkin’ Baseball, Charity With Ed Randall

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If you have been around baseball at any point since the 1970’s you may not know Ed Randall, but you know of him. A longtime New York radio and TV personality and published author, he now hosts the Sunday morning radio program Ed Randall's Talking Baseball, which airs on New … [Read more...]

Navigating The Sports Digital Space With Chris Russo…

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As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big … [Read more...]

Will The MVP Presentation Give Us Another “Wilde” Moment?

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It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for the brand … [Read more...]

Can Sport Business Win In Cuba?

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Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and … [Read more...]