The AROD Dilemma; To Promote And How Much?

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On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent … [Read more...]

Kid CEO Program A Major Idea In A Minor League Business

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This past week at the IMG World Congress of Sports MLB Commissioner Rob Manfred again talked about the need for baseball to find ways to engage young people and keep them avid fans for life. One way he mentioned was for seniors with disposable income to be the advocates of … [Read more...]

Moving To Become Kings Of Pay Fantasy

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The following post also appeared Saturday on The Daily Payoff Experts will say a key factor in driving business is healthy competition. “You want to be the Avis to their Hertz,” the late Jay Larkin, former head of Showtime Sports, once said, when referring to his network’s … [Read more...]

More Needed: MLB Managers On Twitter

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One of the biggest challenges and opportunities new MLB Commissioner Rob Manfred has talked about is how to keep millennials engaged and involved in the game of baseball. While it is no secret that the folks at MLB Advanced media continue to use the digital space to enhance the … [Read more...]

Timing Is Everything In Baseball: Why Will Ferrell’s Stunt Was One for The Ages…

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Last year at the IMG World Congress of Sport, Funny or Die co-founder (and former ESPN exec) Dick Glover talked openly about how the platform had grown and how, on occasion, sports would find its way into a skit or two. The important thing, he added, was the scenes had to be … [Read more...]

30 Games, 30 Days; #GiveASpit and Bone Marrow Transplant Awareness

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If there was ever a personality meant for talk radio it is Nestor Aparicio. No matter where he has worked in and around Baltimore, “Nasty” as he is sometimes known, has never been a shrinking violet, and is never ever without an opinion or something to say. Sometimes he has … [Read more...]

Cold Spring May Lead To Warm Future For Sixers, Devils

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The following ran on New Jersey Newsroom on Friday as well... It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and … [Read more...]

Thoughts From Another Year Of Learning At MIT Sloan Sports Analytics…

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It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even … [Read more...]

Fidelity Trades For A Brand Win…

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Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come … [Read more...]

Talkin’ Baseball, Charity With Ed Randall

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If you have been around baseball at any point since the 1970’s you may not know Ed Randall, but you know of him. A longtime New York radio and TV personality and published author, he now hosts the Sunday morning radio program Ed Randall's Talking Baseball, which airs on New … [Read more...]