Can Sport Business Win In Cuba?

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Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and … [Read more...]

Brewing Up Some New Innovation On The Promo Front…

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While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of those leaders of the pack for Major League Baseball is the Milwaukee … [Read more...]

MLB Scores With Charitable World Series Execution…

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For all the talk about baseball needing to catch up with the times, the traditions of how the game is played remain hallowed ground, and one of those traditional points of execution is the sacrifice; literally giving your chance at glory up to move a runner along. Sometimes as we … [Read more...]

Oyo Boyo, A Simple Idea Keeps Getting Bigger…

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Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested media the LEGO figure that had been made of our-then star, as a way to keep him top of mind when award voting … [Read more...]

New York’s Longest Running Sports Talkshow Hits 40…

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Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member … [Read more...]

Patterson Award Hits 10 Years Of Goodwill…

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It certainly has been a topsy-turvy week for sports; from the Derek Jeter swan song and Rutgers starting their Big 10 life to the off-field mess that continues to plague the NFL, both good and bad have taken over the headlines in various degrees. So into that mix in the Garden … [Read more...]

Nothing Hokie About Latest Va. Tech Sponsorship…

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Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of … [Read more...]

USTA Makes A Splash With A Unique Challenge Of Its Own…

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There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July  15 to benefit ALS  (Amyotrophic lateral sclerosis, or Lou Gehrig’s Disease).  From kids to heads of state to … [Read more...]

Keeping It Simple: Why “The Ice Bucket Challenge” Works..

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It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex engagement. That’s really why the Ice Bucket Challenge has worked, and … [Read more...]

The Dr. James Andrews Brand…

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Here is the latest q and a conducted by Tanner Simkins; this one with Dr. James R. Andrews the world’s leading physician and orthopaedic surgeon for sport-related injuries. He talks about building his business and brand in sports medicine... Many regard Dr. James R. Andrews … [Read more...]