Fidelity Trades For A Brand Win…

NBA

Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come … [Read more...]

Talkin’ Baseball, Charity With Ed Randall

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If you have been around baseball at any point since the 1970’s you may not know Ed Randall, but you know of him. A longtime New York radio and TV personality and published author, he now hosts the Sunday morning radio program Ed Randall's Talking Baseball, which airs on New … [Read more...]

Navigating The Sports Digital Space With Chris Russo…

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As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big … [Read more...]

Will The MVP Presentation Give Us Another “Wilde” Moment?

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It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for the brand … [Read more...]

Can Sport Business Win In Cuba?

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Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and … [Read more...]

Brewing Up Some New Innovation On The Promo Front…

brewers

While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of those leaders of the pack for Major League Baseball is the Milwaukee … [Read more...]

MLB Scores With Charitable World Series Execution…

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For all the talk about baseball needing to catch up with the times, the traditions of how the game is played remain hallowed ground, and one of those traditional points of execution is the sacrifice; literally giving your chance at glory up to move a runner along. Sometimes as we … [Read more...]

Oyo Boyo, A Simple Idea Keeps Getting Bigger…

mets

Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested media the LEGO figure that had been made of our-then star, as a way to keep him top of mind when award voting … [Read more...]

New York’s Longest Running Sports Talkshow Hits 40…

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Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member … [Read more...]

Patterson Award Hits 10 Years Of Goodwill…

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It certainly has been a topsy-turvy week for sports; from the Derek Jeter swan song and Rutgers starting their Big 10 life to the off-field mess that continues to plague the NFL, both good and bad have taken over the headlines in various degrees. So into that mix in the Garden … [Read more...]