Still Printing Strong; Catching Up With Al Santasiere…

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We are in a world where traditional publishing is becoming more and more of a dinosaur. However for some brands, strong ones with deep followings that may skew a bit older, the old hard copy of a book or a magazine is still going strong. One example is Yankees Magazine, a 300 … [Read more...]

Trying To Find A Winning Sports Quotient…

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With all the sites on the web today clamoring for a voice, as well as traffic, it can be tough to find a niche that can break through. However two Ivy League grads have created a platform built around unique analytics and storytelling that is gaining solid traction, views and … [Read more...]

“Play Ball Month” Tries To Score With A New Audience…

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Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a … [Read more...]

Storytelling 101: Sports and Politics And The Ties That Bind

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Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities … [Read more...]

New Minor League Fantasy Game Could Be A Hit…

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For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is … [Read more...]

Jackals Baseball: Independent and Consistent For 17 Years

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The state of New Jersey is certainly not at a loss for quality minor league baseball entertainment. Affiliated teams like the Lakewood Blue Claws and the Trenton Thunder as well as the independent Atlantic League’s Camden Riversharks and Somerset Patriots are constantly on the … [Read more...]

Giving “Hot Dog Day” Its Due…

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For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat on Thursday as the industry celebrated National … [Read more...]

Quiet Days, Big Opportunities?

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It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice … [Read more...]

Chevy Hits An All-Star Homer…

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All-Star Games bring out the best in sponsor activation. Other than the Super Bowl, they are the only events on the calendar that are big attention getters with pre-planned locations well in advance for brands to effectively plot out activation opportunities. No worry about short … [Read more...]