In Pressbox Or On The Pitch, Tolleson Makes The Call

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Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with … [Read more...]

March Mathness; Robotics Rocks And Grows

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This past weekend as much of America was fixated on March Madness, a large crowd crammed its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There were painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting … [Read more...]

“Chopper Dropper” Lets FIT Create It’s Own “March Madness”

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In the myriad of big time sports on the intercollegiate level in the state of Florida, Florida Tech is still finding its way despite their successful history in some sports. Right now a Division II school with a growing interest in football, the Panthers sit back and watch in … [Read more...]

Simple Idea Scores: Dribble 2 Work Day

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The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects … [Read more...]

Simple Idea Scores For Vols…

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With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, … [Read more...]

Navigating The Sports Biz Waters; Catching Up With Ken Shropshire

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The sports business world many operate in today is about living in the moment. Capture the tweet, send the video, sound bite the reaction and move on. Often times the loudest impact comes from the most controversial; the off the cuff comment, the blind post, the anonymous source, … [Read more...]

“Currying” Favor With Shoes; Catching Up With Under Armour’s Peter Ruppe

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The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big … [Read more...]

An Impact You Can Hear; NYCFC On The Radio…

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In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for a great … [Read more...]