Where Next, Brand Lacrosse?

Lacrosse

It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. However the problem, as pointed … [Read more...]

Pac-12, Monumental Shrink The Global Sports World Again

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Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the … [Read more...]

Moving The Needle: Learning From Andy Dolich

andydolich

If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest … [Read more...]

In Pressbox Or On The Pitch, Tolleson Makes The Call

nycfc

Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with … [Read more...]

March Mathness; Robotics Rocks And Grows

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This past weekend as much of America was fixated on March Madness, a large crowd crammed its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There were painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting … [Read more...]

“Chopper Dropper” Lets FIT Create It’s Own “March Madness”

FloridaTech

In the myriad of big time sports on the intercollegiate level in the state of Florida, Florida Tech is still finding its way despite their successful history in some sports. Right now a Division II school with a growing interest in football, the Panthers sit back and watch in … [Read more...]

Simple Idea Scores: Dribble 2 Work Day

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The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects … [Read more...]

Simple Idea Scores For Vols…

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With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, … [Read more...]