Making Dreams Come True On and Off The Collegiate Ice…


With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that … [Read more...]

Lesson To be Learned For Boston 2024; Volunteer!


Thursday night as the United States Olympic Committee announced that Boston was their bid choice for the 2024 Summer Olympic Games, the worlds of LinkedIn, social media and networking immediately began to heat up. Young people, and their parents, started sending resumes around to … [Read more...]

ASU Launches A Promo Worth Fighting For…


Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in … [Read more...]

Columbia Roars With Unique Sponsor…

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This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that … [Read more...]

They Shocked The Hoops World; Now Can NJIT Find A Home?


For a very short period of time about a month ago,  New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The … [Read more...]

Marketing Whiz: Brown Helps The Scarlet See Green


In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He brought in Lakewood BlueClaws General Manager Geoff Brown, naming him … [Read more...]

Three Promos That Scored On Campus…


As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College.   Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan … [Read more...]

The Value of Visual Inspiration: Jeremy Lin, Marcus Mariota and Army-Navy


This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets … [Read more...]

DeVry Tries To Score With Baseball…


  The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether … [Read more...]

Big Fish, Small Sea: Pillow Promo Scores In South Dakota

Super 8 and Joey Fatone

How do you find a way to generate buzz in a small market? Break a record, any record. That’s what Super 8®, the world’s largest economy hotel chain, did in grand fashion last week, ahead of the Thanksgiving holiday on a usually slow news day. The chain used their 40th … [Read more...]