Cold Spring May Lead To Warm Future For Sixers, Devils

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The following ran on New Jersey Newsroom on Friday as well... It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and … [Read more...]

Danbury Creates A Whale Of A Social Media Platform…

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The Federal Hockey League may not be far off from the fictional league of the same name from “Slapshot” at least in terms of being the first, and sometimes last shot, for players looking to make a go of it on the ice. But at least one team in the league, the Danbury Whalers (with … [Read more...]

McManus, March of Dimes Sports Lunch Sets A High Bar For Fundraising…

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It’s hard to get anyone in sports business to agree on anything, let alone a charity of choice. However one thing that is universally accepted this time of year is that the March of Dimes annual sports luncheon is the place to be every December. Over 600 attendees fill the … [Read more...]

Gambling In Sport: Will Fantasy Bring Reality Soon?

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Toward the end of the series finale of Boardwalk Empire, Nucky Thompson, played so well be the actor Steve Buscemi for these past few years, turns to a young man in his employ and makes a reference about sweeping the sand off the front porch. Thompson knows from his work as a … [Read more...]

Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

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If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, but often times were used as candy when other items weren’t around. … [Read more...]

Oyo Boyo, A Simple Idea Keeps Getting Bigger…

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Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested media the LEGO figure that had been made of our-then star, as a way to keep him top of mind when award voting … [Read more...]

Five Years In, Beard-A-Thon Still Growing For The NHL

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While it may not work at Yankee Stadium, where rules against facial hair are still in place a bit (it did work for the Red Sox last year, and a “growing” legion of MLB clubs again in 2014), but in the NHL, the fifth year of Beard-A-Thon continues to be one of the most unique fan … [Read more...]

Devils, Like Many Smart Brands, Look To Build Through Community…

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One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank … [Read more...]