BUY THE BOOK-”SPORTS PUBLICITY: A PRACTICAL APPROACH”
“Sports Publicity: A Practical Approach” was published by Reed Elsevier in August of 2007. It is the most detailed, comprehensive step-by-step guide for sports publicity for the student, entry level publicist or marketer or even the seasoned pro who wants to learn more. The book is really a collection of great examples of some of the best in the business over time, and it has been very well accepted.
Copies of the book are available for $39,95 USD on Amazon.com, for bulk to students at Elsevier.com and at a discount in the National Sports Marketing Network’s bookstore.
For more information about the book, speaking engagements, suggestions or just to BS or catch up, email me at joefavorito1@yahoo.com
Joe has over 22 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. 







