Devils Cool Mask Promo Scores On A Hot Day…


The New Jersey Devils have spent the offseason telling the world that “new” is the buzzword around their home, The Prudential Center in Newark. As their cross river rivals the Rangers continue to improve on the ice, and the upstart Islanders move into their first season at … [Read more...]

American Express’ Scores With All-Star Content Play…


Sometimes when you are an attacker brand it is a lot easier to create sizzle and buzz around mega-events like the NBA All-Star Game. Want to try a little virtual reality for fans to give them a glimpse of the future? We have that. Superstar player needs a new sneaker launch … [Read more...]

Nets CMO Padilla takes New Role In Stride…


Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and … [Read more...]

Will Championship Week Move More To Gotham?


As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has … [Read more...]

Knicks, Nets Brands Lay Seige To Gotham…Can Both Win?


You see the billboards everywhere from the Upper West Side to Secaucus, the hoops battle for Gotham…the Nets brand against the Knicks.  One takes over subway cars with sleek images of its multi-million dollar renovation, the other takes out newspaper ads challenging companies to … [Read more...]

Good Ideas: Mets, Nets and Butts


Yet another good ideas roundup as summer comes to a close... Brooklyn Goes For A Marketing Encore: The glare of the bright lights for a first successful season at the Barclays Center had not dimmed before the Brooklyn Nets started making noise for their second season…naming a … [Read more...]

UA, Houston Score With Promos…


It is late summer in New York. People are on vacation, there is a glut of sports news between the NFL, baseball winding down, the US Open, even The Barclays taking the headlines. So if you have an elite high school basketball event, what does one do to cut through the clutter? … [Read more...]

For Brand Success, Cosmos May Have To Look More East Than West…


This past Saturday, as the first place Red Bulls battled Sporting Kansas City in a key Major League Soccer matchup in the Midwest,  a packed house at Hofstra University’s Shuart Stadium on Long Island, NY helped the New York Cosmos usher in a new era, in a league that has the … [Read more...]

Nets Brand Now Bigger Than The Borough


Legendary Brooklyn Dodgers General Manager Branch Rickey said that “Luck is the residue of design.” “The Mahatma “would be proud of his borough’s current tenants in professional sports then. Now there is no way, even in his wildest dreams that Brooklyn Nets and Barclays Center … [Read more...]

Big Ten, ACC Take Their Bites of The Apple…


At first people seemed to be scratching their head. The ACC or the Big Ten trying to put roots down in New York, the home of the Big East?  Who would care other than some alumni? New York us not a college town, it’s a pro town. However as seen this week, the ACC and the Big Ten … [Read more...]