Signing Day Hoopla, A Quick Look back At Some Successes…


The phenomenon of National High School signing day took many twists and turns last week, with every school trying to use the immediacy of social media combined with some savvy and cost effective technology to try and make the day just that more special. It was not without its … [Read more...]

Big Ten, New Schools Win The Day, Look To The Future


The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to the … [Read more...]

College Events Embrace The Apple…


It is probably less true of an individual athlete than ever before, and maybe truer of an event than ever…if you want success you have to find your way to New York at some point. While mega-stars like LeBron James and Sydney Crosby and Payton Manning and thrive in other markets … [Read more...]

Did Some Brands Post Wins During Bowl Month? Sure.

college football

Monday night marked the end of the College Bowl season, one of the longest, and probably last few, extended series of Bowl games as  college football moves toward a national playoff and a trimming down of the games that lead to what is now the BCS Championship, which title … [Read more...]

Could the UFL Have Sprung To Success?


They quietly started another season this past week with four teams...Sacramento, Virginia, Omaha and Las Vegas...limping along on financial fumes, albeit with some solid local following, good coaches and some potential great stories of their players. The United Football League is … [Read more...]

Does Being “Cannon Fodder” Cause More Brand Harm Than Financial Good?

savannah state

Savannah State, a Football Championship Subdivision school, has been outscored by a combined 139-0 in its first two games this season. It was beaten 84-0 at Oklahoma State last week and 55-0 in a rain shortened game at Florida State Saturday. The Mid-Eastern Athletic Conference … [Read more...]

Lee, Lowes and Heisman…Another Three Good Ones.


As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end... Certain-Lee The Best Promo of the MLB Season:  The San Francisco Giants keep finding ways to do it right and first with fan … [Read more...]

Kickin Off The College Season With Some Good Ideas…

college football

Many experts in the industry feel that the real brand value of  college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go … [Read more...]

Jags, Colleges, High Schools Stake “American Football” Claim Abroad

North American soccer fans are still abuzz over the amount of friendlies that took place during the summer of 2012, showing the world that the interest in high level soccer continues to rise. So the question now becomes, can American football still find its legs abroad? It is a … [Read more...]