Busy Summer For Soccer Biz? Kickin It With Charlie Stillitano…

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Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world … [Read more...]

Women’s World Cup Success; What’s Next?

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Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However … [Read more...]

The Value of Being First: Cosmos and Cuba

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The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking … [Read more...]

Moving The Needle: Learning From Andy Dolich

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If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest … [Read more...]

Thoughts From Another Year Of Learning At MIT Sloan Sports Analytics…

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It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even … [Read more...]

An Impact You Can Hear; NYCFC On The Radio…

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In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for a great … [Read more...]

Growing Fish, Big Sea; How The New York Red Bulls Are Staying Brand Relevant

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It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started … [Read more...]

A Galaxy Of PR Success…

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From Landon Donovan’s farewell tour to the news that a rival club was leaving and another one was coming in to their completed “First To Five,” culminating with an extra time win over the New England Revolution in MLS Cup, it was a thrilling and sometimes exhausting ride for the … [Read more...]

“Movember” Gets More Skin In The Game…

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As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate Cancer … [Read more...]