Best Practices: Pole sitting, Chiefs score for fans, Rutgers scores for Sandy


Time for a little best practices roundup from the past few days...from Arizona to New Jersey... Stunts Gone Wrong Still Pay Off: There is the adage that any publicity is good publicity, so the Arizona Sundogs of the Central Hockey League should take note. The minor league team … [Read more...]

The Social Media Game On A Global Scale…

The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever … [Read more...]