Last Super Bowl items…blimps, radio calls, and a great book to re-read

February 4, 2008 by Joe Favorito · Leave a Comment 

Just some quick links on Monday worth a read.  First of all, one little item to give a different perspective to a broadcast is to switch off the national audio and listen to the gifted home town radio broadcasters call those seminal moments.  For example, in 1994, while we were living in Princeton and working for the Sixers, I shut off the final ESPN call of the Rangers Stanley Cup win to hear the legendary Marv Albert call the final minute and it remains one of the greatest memories I have of that night.  Last night, I recorded and listened to both Albert’s call on Westwood One and my Fordham classmate Bob Papa’s call on WFAN in New York.  The perspective of those tied to the broadcast really gives a great window into the emotional ties we all have to sport.  The Daily News’ Bob Raissman had a nice piece Sunday on the radio broadcasters that is worth a read.  On the PR side, nice piece in Pottsville Public Opinion on Giants PR head Pat Hanlon, one of the most respected team PR guys in the business, and what his job is like.   A nice followup piece on our oddsmakers links from last week is the piece in today’s Las Vegas Review Journal on the bath the sports books took yesterday…that’s why you call it gambling!  Newsday had another of those offbeat pieces over the weekend that got a nice brand some exposure, with a ride in the Goodyear blimp (Goodyear PR head Ed Markey is one of the best in finding ways to pitch at big events), and Rich Deitsch’s Media Circus does a good balanced job of rating the broadacast yesterday.