NASCAR Hits The Road To Chase Their Stories…


Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the … [Read more...]

How a Brand “Chases” Social Engagement At The US Open…


The social space can be a tricky place to do business if you are a massive brand like Chase. What platforms do you use and what exactly are you trying to convey? Can you use events to leverage your brand message effectively, and how many of you current or potential consumers … [Read more...]

Open Season On Brand Activation…


Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities … [Read more...]

Quiet Days, Big Opportunities?


It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice … [Read more...]

Chevy Hits An All-Star Homer…


All-Star Games bring out the best in sponsor activation. Other than the Super Bowl, they are the only events on the calendar that are big attention getters with pre-planned locations well in advance for brands to effectively plot out activation opportunities. No worry about short … [Read more...]

The Reality of Fantasy; Catching Up With Nando DiFino


With the Fantasy Sports Trade Association Summer Convention being held in New York Tuesday, we caught up with Nando DiFino, now the Executive Producer and Manager of Content for Anthem Media Group and their platforms on Fantasy Sports Network and Sirius XM. A young veteran of the … [Read more...]

OYO Boyo, The Cool Collectables Back For The Draft…


Last year we wrote about the great growth of OYO Sports, filling a need and then thriving on the unique-LEGO-like collectable market for sports. The company secured the licenses for a majority of the leagues to create player by player images with the popular building blocks and … [Read more...]

March Madness: Werner Gets A Leg Up On Its Competition


As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and … [Read more...]

E-Gaming Keeps It’s Business Push Forward


The following post appeared in The Daily Payoff as well..   “We are going to be bigger than the NHL,” declared Major League Gaming head Mike Sepso several months ago about the growth of his company and the sport of E-Gaming. And to hear the numbers thrown around on … [Read more...]