Majoring In The Minors…Hudson Valley Goes To The Ladies…

June 23, 2009 by Joe Favorito · Leave a Comment 

Ladies Day has long been a baseball tradition…women arriving at the ballpark get discounts and promotions tailored to them, and MLB has gone to great lengths in promoting and raising money for Breast Cancer Awareness. However the Hudson valley Renegades, again showing the advantage the minors have to be effective and creative, will take Ladies Day one step further in July, banning men (those off the playing field anyway) from the stands for the first five innings of their July 7 game.</a> The salute to women, will allow women in while keeping the men outside until the fifth inning, effectively showing that the Rens’ female fan base is both important and recognized by the organization. The night will of course have the usual fun promotions and music that the minors always have, but it sends a smart message to those decision makers in the household…we appreciate all you do in bringing the kids here and to the games, and lets have some fun just with you. Not a huge departure from the ordinary, but it should make for a fun night, a good promotion, some additional brand extensions and some good old fashioned PR which will probably be copied by others along the way.

Nets Not Letting Down…Mickey Dee’s and the NBA Move To Olympic Mode…And One More Look At Some Good March Madness Pieces…

March 18, 2008 by Joe Favorito · Leave a Comment 

PR Move of the Day: While battling for the eighth and final playoff spot in the Eastern Conference, while at the same time looking to shed the final ties to Jason Kidd (and move on to Devin Harris), the New Jersey Nets continue to find solid and aggressive ways to promote product and build brand equity in a crowded marketplace. Regardless of recent on court success against Utah and Cleveland, the organization landed solid “wins” on the media messaging front, including a great piece on CEO Brett Yormark on Portfolio.com, another front page business piece in the Newark Star Ledger on the Nets ticket renewal kickoff with execs phoning subscribers, and notes in the Bergen Record about other details of the unique plan, which has early renewals getting a signed Julius Erving Nets jersey, a great connection to the past. Now several teams will launch ticket renewal plans with added incentives as the season winds down, but the Nets send a very strong message to the fans and to the business community with their multi-pronged approach (not dictated by wins and losses) that they believe and have confidence in their brand, and will go the extra mile for those fans and partners who support them.