In Search Of The Ultimate Fan Experience…

October 23, 2009 by Joe Favorito · Leave a Comment 

The ying and yang that goes on between discretionary dollars fans can spend and getting premium access for those dollars is a battle that is only increasing in intensity for teams, brands and partners. With access to social media, much of which is free, teams have to continuously justify prices, knowing that the revenue stream for those dollars to the bottom line is more important now than ever as the larger pool of advertising spending goes south. So how does one create an effective, attractive and unique fan experience with limited resources and in the face of stiff competition…something which is truly unique for a fan, not cookie cutter…but still justifies both what the fan can spend and what the team, or even the partner brand, can justify as worth the investment.