Finding The Happy Medium For Twitter…Howard yes, Johnson no…
November 3, 2009 by Joe Favorito · Leave a Comment
The twitter debate with regard to athletes and celebrities rages on as to what is acceptable and helpful and what is detrimental and contrived, and what at the end of the day is actually the best mix for use in the social networking space. Much like other media that have launched…sports radio, blogs, websites…the initial pushback is due more to the unknown as opposed to the medium itself. Sports remains a very traditional, very routine business, especially for those who are amongst its veterans in communications on the team side. The season has its patterns, and many times there is a reticence to differ from that pattern or try new things or embrace new technology, hence the pushback.
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 
