Good Moves: Rose Coming Back, Bronze Snoopy, High Tech Sponsors

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Time for a little best practices roundup...three good ones from this week... ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even … [Read more...]

What’s In A Stadium Name? More Than Dollars….

A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became … [Read more...]