Value In Frozen Lolo? There Sure Is.


Whether you were with her or against her this summer, Lolo Jones success and then failure made her one of the memorable faces of the London Games. Sponsors certainly adored her style, while her wide-ranging coverage and her polarizing comments, not to mention the backlash from … [Read more...]

Let The Open Branding Experience Begin…

US Open

Say what you want about the Olympics, The Super  Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York.  From champagne bars to … [Read more...]

Age Limit Olympic Hoops Grows Brand Basketball…


It was nice seeing the second version of "The Redeem Team" take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men's Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and … [Read more...]

Mini’s, Clothes, and Earrings; Some “Little” Olympic Wins…


As London 2012 winds down, a look at some of the “little” wins…unusual brand exposure that helped skirt the Olympic rules with some innovation, timing and a little foresight. BMW HAS A SMART DRIVE: Maybe you have seen it during the field competitions, maybe not. It certainly … [Read more...]

NFL Helps Extend The Olympic Audience


The NFL and the Olympic movement have had several crossover stars throughout the years...Willie Gault, Jim Thorpe, Bob Hayes among others  have excelled in both athletics and football. Now Sanya Richards Ross and Holly Mangold have never ventured to the NFL gridiron in recent … [Read more...]

Olympic Opportunities; Brand Masks, Rim Signage


As th first weekend of the London Olympics came to a close, some unique opportunities are three: Masking A brand: Although not quite with the push that archery hs gotten through its roles in some recent blockbuster movies (Brave, The Avengers and The Hunger Games … [Read more...]

Man U “Gets” Local Branding, PSU Speaks As One, And Value As “Intrepreneurs”


As we hit the opening weekend of the Olympics, some thoughts on good moves away from London... Manchester United Thinks Globally, Acts Locally: There is perhaps no more better positioned global sports brand than Manchester United. The club will play to packed stadia anywhere … [Read more...]

Why The Baseball All-Star Game Works…

mlb all star

Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world...a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA … [Read more...]

Can America’s Cup Make A Splash?


Many consider it the third-most lucrative sports event in the world behind World Cup and the Olympics. Last week a preliminary race drew thousands to Rhode Island to see the state-of-the-art vehicles, with high tech appliances, big name sponsors and unbelievably skilled crews … [Read more...]