“Movember” Gets More Skin In The Game…

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As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate Cancer … [Read more...]

A Year In, A Year Away, NYCFC Keeps Building…

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A year ago this coming week the New York soccer world was all abuzz with the announcement of the latest entry into Major League Soccer, and arguably the last startup sports team New York will ever see in New York City Football Club.  Manchester City, Major League Soccer and the … [Read more...]

MLS Kicks Off, Is Their Next Stage of Brand Arrival Here?

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For years Major League Soccer screamed and kicked as a brand to get noticed as a growing property. Expansion, grassroots growth, television deals, celebrity owners, recognizable mainstream athletes, integration in broadcast television, brand partnerships with companies engaging … [Read more...]

Brazil Takes Small Step, Speaks Loudly With World Cup Teeshirt Ban…

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Last year the newly minted Portland Thorns of the National Women's Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?”  were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black … [Read more...]

Hockey Poised For An Olympic-Sized Run After The Games…

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While Sochi 2014 continues to march on into its second week, its stars, especially the American stars, are coming into focus in some of the larger platform events that casual fans love. The misses of Shani Davis and Shaun White continue to leave new openings for bobsled, figure … [Read more...]

MLS Cup and World Cup Draw Help Float The North American Soccer Boat…

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Say what you want about Major League Soccer and where it sits in the lexicon of professional sports in North America or where it sits as an established and viable entity in the global game, but there is no doubt that progress continues to be made as a brand. The latest step will … [Read more...]

For Brand Success, Cosmos May Have To Look More East Than West…

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This past Saturday, as the first place Red Bulls battled Sporting Kansas City in a key Major League Soccer matchup in the Midwest,  a packed house at Hofstra University’s Shuart Stadium on Long Island, NY helped the New York Cosmos usher in a new era, in a league that has the … [Read more...]

Red Bulls Get A Chance To Ride A Wave…Again

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Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, … [Read more...]

The Last New York Team Startup Gets A Good Start…

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Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it also is in … [Read more...]

A New Spirit In Women’s Soccer

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Sometimes a little positive spirit can go a long way in enhancing a fledgling business model. In sport, an intriguing model this spring is Women’s Professional Soccer. Now with a third try, the skeptical can look at the venture, which is being run not by outside entities or deep … [Read more...]