An Impact You Can Hear; NYCFC On The Radio…

nycfc

In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for a great … [Read more...]

Fidelity Trades For A Brand Win…

NBA

Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come … [Read more...]

Swing and a Miss: College Baseball Opening Day Comes, No One Notices

tampa stadium

It is here again with very little notice, starting on Friday the 13th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every … [Read more...]

Talkin’ Baseball, Charity With Ed Randall

MLB-3-D-Logo-courtesy-of-MLBpressbox.com_

If you have been around baseball at any point since the 1970’s you may not know Ed Randall, but you know of him. A longtime New York radio and TV personality and published author, he now hosts the Sunday morning radio program Ed Randall's Talking Baseball, which airs on New … [Read more...]

Will The MVP Presentation Give Us Another “Wilde” Moment?

chevy-rick-wilde

It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for the brand … [Read more...]

Lessons Worth Repeating: Managing The Message and Telling The Story

cuomo

The passing of Mario Cuomo again reminded me if the power of the narrative and the value of storytelling. Like his politics or not, the former Governor of New York State was a master at delivering the message and evoking emotion, and with that emotion, inspiring others to act … [Read more...]

Can Sport Business Win In Cuba?

baseballsmugglers-1

Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and … [Read more...]

DeVry Tries To Score With Baseball…

milb

  The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether … [Read more...]

Brewing Up Some New Innovation On The Promo Front…

brewers

While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of those leaders of the pack for Major League Baseball is the Milwaukee … [Read more...]