Father’s Day, Prostate Cancer Awareness Make For A Good Pair

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Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major … [Read more...]

Talkin’ Baseball Biz Past and Present, With Author Jon Pessah

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For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature … [Read more...]

Detroit’s Colangelo Has The Tigers Communications By The Tale

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  Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the … [Read more...]

Timing Is Everything; Brands Berra And Brady Linked Together

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There is a tinge of irony that on the day Tom Brady and the New England Patriots were dealing with the heavy-handed ruling by the NFL, politicians on New Jersey were circulating a petition to have Yogi Berra recognized for The Presidential Medal of Freedom. While many opined … [Read more...]

The Simplest Of Promos Can be The Best

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A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest … [Read more...]

From Bergen To The Bigs And Back Again; Catching Up With Mark DeRosa

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He never in his native New York area during his 17 year Major League career, but former MLB outfielder, infielder and catcher Mark DeRosa grew up nearby (Passaic), and starred in high school (Bergen Catholic) before going on to Penn and is now back in the New York area, at least … [Read more...]

We Love A Comeback: Pete Rose Returning To The Fold?

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Pete Rose on the comeback, kinda? It has been very slow, but the logjam appears to be softening under new MLB Commissioner Rob Manfred, as baseball’s banned hit king has started to make his way into the “official” good graces with baseball. The question from a business standpoint … [Read more...]

Howling About Fantasy Sports: Catching Up With Rick Wolf

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While the casual fan may think that all this “fantasy” stuff is new from a business perspective, in reality the roots of fantasy are a few decades old, and there are few who understand the history, the success, and the failures of the business better than Rick Wolf. A Fantasy … [Read more...]

The AROD Dilemma; To Promote And How Much?

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On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent … [Read more...]

Baseball Charity Wins With March Madness Contest

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The following also appeared in The Daily Payoff   It was a great opening day for baseball and even a better day for Harlem RBI, as Goldman Sachs COO Gary Cohen won the Bloomberg Bracket Challenge, the media company’s winner-take-all charity March Madness event. … [Read more...]