How Analytics is Driving Sports Business And Education…


The following also appeared in Sporttechie The use of data in every corner of sports business continues to expand with each passing day. From virtual reality to wearable tech to iBeacons and gaming, there is no escaping how all things digital are changing the sports and … [Read more...]

Smart Business Practices: The Yankees and Japan


In the last year we continue to see major global sports brands; Manchester City and Bayern Munich, the Aviva Premiership and Chelsea FC, try to put down roots and bring their business brand to the United States. The opposite growth, U.S. sports exporting to other parts of the … [Read more...]

To Tell Or Not To Tell In A Crisis: From Paris To The World Series


In a world where we are constantly besieged by information, how can you keep a secret, especially a serious one from a select person or group when literally the whole world knows? That situation has come up not once, but twice, in recent weeks involving elite athletes and some … [Read more...]

“Movember” Looks To Keep Growing…


As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate and … [Read more...]

Global Leagues Spread Their U.S. Wings…


This weekend the NFL finishes its two week stint in the UK, fresh on the heels of the NBA taking their brand in the preseason around the world again. MLB has exported games to Australia and Japan and conducts the World Baseball Classic, the NHL has tried Europe and Russia and … [Read more...]

“Baseball For All” Makes Good Business Sense…


We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a … [Read more...]

Thinking Pink Still Going Strong…


As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in … [Read more...]

Still Printing Strong; Catching Up With Al Santasiere…

tampa stadium

We are in a world where traditional publishing is becoming more and more of a dinosaur. However for some brands, strong ones with deep followings that may skew a bit older, the old hard copy of a book or a magazine is still going strong. One example is Yankees Magazine, a 300 … [Read more...]

“Play Ball Month” Tries To Score With A New Audience…

play ball

Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a … [Read more...]