Hearing Cricket In The States?
January 20, 2010 by Joe Favorito · Leave a Comment
Slowly but surely we are seeing non-American brands find spots in the American marketplace. Banks like Barclay’s, sneaker brands, Emirates Airways, are all looking now to the American consumer to find ways to activate their brands through American sport. Just like American brands looking to activate overseas, it is not a quick fix and in the case of some brands like Red Bull, can take a few missteps before landing the right partners. So if brands can assimilate to American sports, can a sport bring brands with it to activate in this country? It looks like cricket is going to try and give it a shot. A story in Monday’s Times of London talks about the Indian Premier League getting ready to launch a tour and a potential league in the United States within the next few years, the latest step in the IPL’s push for global recognition, sponsorship dollars and television. Is it all bluster and muster, or could it work?
The Sports Branding World Continues To Shrink…
November 18, 2009 by Joe Favorito · Leave a Comment
With every passing week the global transparency of sports events continues to grow. Whether it is high school hoops stars looking to build their brand and their game going to Israel, Emirates Airways using the Breeder’s Cup in Los Angeles as a prime global marketing tool or more Chinese brands signing endorsements to promote brands never seen before in the United States, the sports and entertainment world continues to contract in distance and expand in potential opportunities.
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 
