Who Wins The Daytona Social Race?

Dale

With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr - 10/1 odds to … [Read more...]

Winning The NASCAR Communications Race…

NASCAR

We hit a bit of a lull between NHL All-Star Weekend, the Super Bowl, Australian Open done and NBA All-Star weekend next week, so what better time to talk NASCAR communications. The 2015 season will really open with Daytona on February 22, but the business never really slows down … [Read more...]

The Most Loyal of Fans; The Military, Start To Get Their Due…

american-flag-ball-squeezie-al2637406

The “Salute To Troops” initiative the NFL staged this week, along with all the efforts that MLB put on in and around the World Series and NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are amongst the most … [Read more...]

Verizon and Indy Car; A Long Haul Not A Quick Fix

Verizon

Vibrant, relevant, different, important to new fans. That’s what people are saying about Indy Car’s new partnership with Verizon, a mega-player in sports business if there ever was one in the U.S. today. Then again that’s what people said about IZOD’s involvement four years ago, … [Read more...]

Can Bobsled Lift Our Olympic Interest?

lolo

Bobsled, can you make us watch the 2014 Sochi Games? With a U.S. Olympic team lacking lots of start power going into the Games, it may be bobsled, with technology on the course, and star-power off the course (on the women’s side) that may deliver the best branding stories of the … [Read more...]

Can E-Cigs Find A Sports Niche?

gold-dollar-sign

They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. … [Read more...]

Can New Film Bring A “Rush” Of Momentum For F1 In The US?

Formula_one

Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their … [Read more...]

Can Formula 1 “Rush” To A New American Audience?

Formula_one

This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas.  What made the event a nit … [Read more...]