Is Curling On A Straight Path To Success?

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There was a joke in the old hit TV series “The Odd Couple” where Oscar tells Felix he is going to cover the Curling Championships, and an excited Felix replies “I didn’t know hair dressers had a sport.” That was then, and I’m sure the sport of curling appreciated the national TV … [Read more...]

Is Boxing Back?

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It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be … [Read more...]

Shedding Some Light On An Unconventional Super Bowl Opportunity…

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It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you … [Read more...]

The FXFL Is Here…Will It Stay?

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The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage … [Read more...]

We Are The World; Global Sports Convergence Grows

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Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it will be the Dolphins and the Raiders playing…in Wembley Stadium. Across the pond a growing number of fans will be … [Read more...]

It’s Early On A Weekend Morning, And The Peacock Couldn’t Be Prouder…

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There is no doubt that the power NBC has in the world of sports broadcasting these days. From the Olympics to Sunday Night Football to golf and the NHL the Peacock has maybe never been prouder for what it stands for in sports and sports business, across both of tis networks and … [Read more...]

Can California Chrome Help Racing Strike Gold?

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At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the … [Read more...]

MLS Kicks Off, Is Their Next Stage of Brand Arrival Here?

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For years Major League Soccer screamed and kicked as a brand to get noticed as a growing property. Expansion, grassroots growth, television deals, celebrity owners, recognizable mainstream athletes, integration in broadcast television, brand partnerships with companies engaging … [Read more...]