NHL Plays A Game MLB Will Not: Olympic Games


The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes … [Read more...]

Where There’s Fire There’s A Good Promotion…


Earlier this year we noted the innovative and fun way the Chicago Fire of MLS launched their partnership with Quaker Oats...by sending media a customized media kit in the classic Quaker Oats round container. Very smart, very memorable great partnership launch between the team and … [Read more...]

As The NHL Lockout Looms, Can The Minors Make A Major Jump?


Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey. It comes at a time when the NHL and "brand hockey" has perhaps never been stronger in the eyes of a global public who have re-engaged or … [Read more...]

The Great Brand Run Of NBC Sports…

There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property … [Read more...]

Sport Loves A Comeback Story…So Does The BP Brand

It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly … [Read more...]

Hockey Heals Together…

The sport of professional hockey has seen landmark growth in recent years. From successful Olympic events to the growth of the KHL to the NHL's resurgence on all fronts, brand hockey is probably as strong as a global platform now than ever. However this past summer, the untimely … [Read more...]