“Chopper Dropper” Lets FIT Create It’s Own “March Madness”

FloridaTech

In the myriad of big time sports on the intercollegiate level in the state of Florida, Florida Tech is still finding its way despite their successful history in some sports. Right now a Division II school with a growing interest in football, the Panthers sit back and watch in … [Read more...]

Simple Idea Scores For Vols…

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With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, … [Read more...]

Swing and a Miss: College Baseball Opening Day Comes, No One Notices

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It is here again with very little notice, starting on Friday the 13th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every … [Read more...]

Signing Day Hoopla, A Quick Look back At Some Successes…

NCAA_Logo

The phenomenon of National High School signing day took many twists and turns last week, with every school trying to use the immediacy of social media combined with some savvy and cost effective technology to try and make the day just that more special. It was not without its … [Read more...]

Making Dreams Come True On and Off The Collegiate Ice…

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With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that … [Read more...]

ASU Launches A Promo Worth Fighting For…

asu

Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in … [Read more...]

Columbia Roars With Unique Sponsor…

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This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that … [Read more...]

They Shocked The Hoops World; Now Can NJIT Find A Home?

NJIT

For a very short period of time about a month ago,  New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The … [Read more...]

Three Promos That Scored On Campus…

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As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College.   Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan … [Read more...]