With Olympic Qualifying On The Line, Rugby’s Time In The States May be Coming…

PS5 Varsity Rugby McGuire

Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional form … [Read more...]

College’s “Lone Wolf” Finds A Home…

NJIT

Thank the Michigan Wolverines in part, but thank an administration that did what it needed to do to upgrade a program and show value without giving up. On Friday the last Division I independent school, New Jersey Institute of Technology, will announce that is has found a … [Read more...]

Where Next, Brand Lacrosse?

Lacrosse

It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. However the problem, as pointed … [Read more...]

Pac-12, Monumental Shrink The Global Sports World Again

american-flag-ball-squeezie-al2637406

Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the … [Read more...]

March Madness: Werner Gets A Leg Up On Its Competition

werner

As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and … [Read more...]

“Chopper Dropper” Lets FIT Create It’s Own “March Madness”

FloridaTech

In the myriad of big time sports on the intercollegiate level in the state of Florida, Florida Tech is still finding its way despite their successful history in some sports. Right now a Division II school with a growing interest in football, the Panthers sit back and watch in … [Read more...]

Simple Idea Scores For Vols…

vols

With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, … [Read more...]

Swing and a Miss: College Baseball Opening Day Comes, No One Notices

tampa stadium

It is here again with very little notice, starting on Friday the 13th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every … [Read more...]

Signing Day Hoopla, A Quick Look back At Some Successes…

NCAA_Logo

The phenomenon of National High School signing day took many twists and turns last week, with every school trying to use the immediacy of social media combined with some savvy and cost effective technology to try and make the day just that more special. It was not without its … [Read more...]