Jags, FanDuel And A Glimpse At The Future of DFS Marketing

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The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the … [Read more...]

The Value of Staying Home For The Summer; NFL Style

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In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York … [Read more...]

Is Jimmy Garoppolo A Positive Oppt. From “Deflategate”?

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Just a few years ago, Alaska Airlines took an early chance on a young and unproven Seattle Seahawks quarterback. He was looking to find ways to tie to the community, and AA, on a limited budget, needed an engaging face. We all know what happened with Russell Wilson after that, … [Read more...]

Ravens Go Emoji’s For All…

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The Baltimore Ravens have always been about the blue collar, the grind it out with success on and off the field. Even in weathering controversy, from Ray Lewis to Ray Rice, their fans have stood by them as a team and a city, that bleeds purple and black. Well connected and loyal … [Read more...]

Detroit’s Colangelo Has The Tigers Communications By The Tale

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  Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the … [Read more...]

With Olympic Qualifying On The Line, Rugby’s Time In The States May be Coming…

PS5 Varsity Rugby McGuire

Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional form … [Read more...]

The Military Remain Loyal, And Untapped By Many Brands…

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As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male … [Read more...]

Timing Is Everything; Brands Berra And Brady Linked Together

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There is a tinge of irony that on the day Tom Brady and the New England Patriots were dealing with the heavy-handed ruling by the NFL, politicians on New Jersey were circulating a petition to have Yogi Berra recognized for The Presidential Medal of Freedom. While many opined … [Read more...]

OYO Boyo, The Cool Collectables Back For The Draft…

Jameis

Last year we wrote about the great growth of OYO Sports, filling a need and then thriving on the unique-LEGO-like collectable market for sports. The company secured the licenses for a majority of the leagues to create player by player images with the popular building blocks and … [Read more...]

AFL Outlaws Test The Betting Lines

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As a league on the comeback, Arena Football has to find ways to cut through the clutter to get some exposure away from their games and into the general conversation, so why not dive right into one of the hottest topics in American sport off the field these days; legalized … [Read more...]