Ratings, Sponsors, Rule Innovations, Maybe The Pro Bowl Does Work?

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This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the … [Read more...]

Sports Biz Life With The Super Bowl-Bound Seahawks

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They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also … [Read more...]

Shedding Some Light On An Unconventional Super Bowl Opportunity…

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It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you … [Read more...]

The View From The Bleachers: Catching Up with B/R Editor-in-Chief Joe Yanarella

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Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a … [Read more...]

Manning, Nationwide Score With Smart Promo…

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Maybe it’s something about quarterbacks and insurance; the fact they need more on the field is one thing, but the fact that their low key personalities tend to make them good brand ambassadors is probably more important. Aaron Rodgers discount double check campaign for State Farm … [Read more...]

Strike A Pose: “Johnny Football” Delivers On Instagram

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It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now … [Read more...]

Healthcare Coalition Uses Athletes To Deliver Its Message…

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Trying to get a very busy and cash-challenged American public to focus on changing the bureaucratic healthcare system is certainly not easy, especially during the holiday season. However the hidden out of pocket costs when a person has to go out of their network even for simple … [Read more...]

Sports Biz Thoughts On Giving Back Tuesday From A Leader In The Field

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On this Giving Back Tuesday we thought it appropriate to talk to someone about sports and philanthropy, so we reached out to our colleague Harrie Bakst. Harrie has really helped shape the world of sports, entertainment and philanthropy through his work at Weinstein Carnegie with … [Read more...]

McManus, March of Dimes Sports Lunch Sets A High Bar For Fundraising…

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It’s hard to get anyone in sports business to agree on anything, let alone a charity of choice. However one thing that is universally accepted this time of year is that the March of Dimes annual sports luncheon is the place to be every December. Over 600 attendees fill the … [Read more...]

Can “Black Fives” Score As A Great Marketing/History Platform?

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There has been a big push in recent years for professional sports in the United States to return to their roots and honor those who came first. MLB has done a tremendous job in and around all things Jackie Robinson and has worked to raise the profile of the Negro Leagues; the NFL … [Read more...]