With A Historic Saturday In The Books, We Asked What’s Next For Horse Racing?

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So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger … [Read more...]

Can A Pharoah Lead Horse Racing To Brand Gold?

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Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first … [Read more...]

Horse Racing’s Gamble For The Future…

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The following also appeared in The Daily Payoff   This weekend millions will take to the road to celebrate everything from graduations to communions and confirmations to Mother’s Day, but on Saturday racing and gambling enthusiasts and sports business people will also … [Read more...]

So The Tiger Said To The Horse…and Other Ways Detroit Builds Its Brand…

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The best of organizations are the ones that are proactive even on their brightest of days with storytelling and finding niche’s to get exposure. The communications heads don’t get caught up in the moment, they manage up and make sure that even the small outlets get the due they … [Read more...]

Can California Chrome Help Racing Strike Gold?

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At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the … [Read more...]

Coming To A Theater Near You; Hollywood and Sport Mix Continues To Grow…

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In recent months we have continued to see the crossover of sport and entertainment, be it Drake playing a bigger role with the Toronto Raptors brand management, or Hollywood movers and shakers like Peter Guber and Thomas Tull taking more active roles in areas on the business side … [Read more...]

Lone Star A Shining Example Of Digital Success…

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Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and … [Read more...]

YUM! Posts A Derby Branding Win Too…

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Saturday night millions watched on NBC as Orb overcame a very muddy track to win the Run For the Roses for Hall of Fame trainer Shug McGaghey.   The horse came from deep in the pack over the final quarter mile for the legendary win, and set himself and his owners up for two weeks … [Read more...]

Horse Racing, Boxing Reach A Window Together…Again

It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday's Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny … [Read more...]

Another March Madness?

As we get deeper into what has become one of the busiest weeks in sports, between March Madness, NHL, NFL Free Agency and the NBA Trading Deadline, let's take a look at another entity which is looking to capitalize one the fervor of March Madness...one that already has the … [Read more...]