As A Property, Competitive Robotics Continues To Grow…

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This weekend in St, Louis at the Edward Jones Dome over 30,000 students, parents and coaches will gather for one of the most inspiring, creative and interactive team events that will be held in the Dome all year. It isn’t football or soccer, lacrosse or cricket or rugby. It is … [Read more...]

Brazil Takes Small Step, Speaks Loudly With World Cup Teeshirt Ban…

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Last year the newly minted Portland Thorns of the National Women's Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?”  were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black … [Read more...]

College Baseball/Softball Openers Remain A Missed Oppt. For Brands…

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It came and went again this week buried amongst the large piles of snow in the Midwest and the Northeast and without any  fanfare, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of … [Read more...]

Can Rugby Get Its Kicks In In The States?

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It is the third most popular sport in the world according to some numbers…its World Cup Final brings the largest audience and the most sponsorship of any event short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version … [Read more...]

Beach Games A New One To Watch…

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Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location … [Read more...]

NHL Plays A Game MLB Will Not: Olympic Games

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The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes … [Read more...]

NFL Helps Extend The Olympic Audience

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The NFL and the Olympic movement have had several crossover stars throughout the years...Willie Gault, Jim Thorpe, Bob Hayes among others  have excelled in both athletics and football. Now Sanya Richards Ross and Holly Mangold have never ventured to the NFL gridiron in recent … [Read more...]

The Great Brand Run Of NBC Sports…

There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property … [Read more...]